A report in Retail Week has highlighted the impact that online sales are having on bricks and mortar stores, with shoppers choosing to shop online and not in store over this period. Shopping centre owners and retailers are being encourage to entice shoppers back to their stores with an offer "going beyond retail".
The decrease in the number of shoppers was owing to the bad weather, reduced opening hours and spending sprees at the start of the festive period. However, internet sales increased 6.8%, with an 18.2% increase on New Year’s Eve. Springboard’s insights director Diane Wehrle said: “The ease and comfort of online shopping proved too enticing for shoppers keen to snap up further discounts in the sales rather than bracing the cold. “Shopping centres in particular have a challenge ahead in 2017. "Having experienced a decline in footfall during 2016, these destinations need to up their game in order to provide additional reasons to draw shoppers away from their devices, with an offer going beyond retail.”